What is an advanced cookie manager?
Posted: October 30, 2022
An advanced cookie manager is a software application designed to help users manage their cookies. Cookies are small text files stored on a user’s computer by websites they visit and can contain information such as login details, preferences, and browsing activity.
An advanced cookie manager helps users remove unwanted or unnecessary cookies, block cookies from certain websites, control access to personal data stored in cookies, whitelist trusted sites so they don’t have to be blocked each time they’re visited and find out what data is being collected and stored by websites.
Advanced cookie managers also provide additional features like auto-cleaning of old cookies or alerting the user when new trackers are discovered. By using an advanced cookie manager, users can take control of their online privacy while still having access to the websites they want to use.
Ultimately, an advanced cookie manager provides users with a level of security and privacy that isn’t available with more basic cookie managers.
Cookie management solutions are becoming increasingly popular as more people become aware of the importance of online privacy and the risks associated with data collection by third-party websites. Using an advanced cookie manager is becoming a standard practice for those who want to maintain their online privacy and avoid unnecessary data collection.
With the right cookie manager, users can easily take control of their browsing experience and protect themselves from sites that are collecting more information than necessary.
Changes imposed by browsers make it difficult for marketers to identify and track returning website visitors
Google Chrome, Firefox, and Safari are some of the most popular web browsers used by millions of people around the world. As these browsers have become increasingly sophisticated with their privacy settings, they have made it more difficult for marketers to accurately identify and track returning website visitors.
It’s essential for marketers and website owners to understand the implications of Intelligent Tracking Prevention (ITP) and Enhanced Tracking Protection (ETP) on their web traffic. By better understanding these features, they can adjust their marketing efforts to keep their website performance at its best. Try our free Privacy Browser Calculator here.
Safari’s and Firefox’s ITP and ETP features are not only affecting websites but also the overall user experience. These features are designed to improve user privacy by preventing cross-site tracking of users’ browsing activity. However, they also prevent some legitimate tracking and analytics from occurring, impacting website performance and visitor engagement.
Identify and understand your visitors with Cassie’s Advanced Cookie Manager
If you have multiple websites and digital platforms, then Cassie is the consent management platform (CMP) for you.
Cassie specializes in cross-domain and cross-device consent so you can collect visitors’ consent across multiple subdomains.
Choose Cassie’s Cookie Management Platform to:
- Optimize your cookie opt-ins with unlimited cookie banners
- Have complete control over language and regulation
- Simplify cookie deployment centrally or via Tag Manager
- Stay on brand with complete control over styling
- Improve opt-in rates with A/B testing
- Respect customers’ Do Not Track settings
Cassie’s cookie manager finds solutions before you need them
If a visitor who has consented for first party cookies to be stored later deletes their cookies, or if a browser automatically removes them, Cassie can still identify them. Because the Identity Service stores the cookie name, cookie value and consent expiry date, it can correctly identify previous visitors and reinstate cookies including analytics identifiers.
This means you can clearly identify and understand who’s visiting your site every time and build stronger relationships with your existing customers.
Choose Cassie’s Advanced Cookie Manager for flexibility, speed and ease of implementation
Cassie’s cookie management platform enables your visitors’ cookie consent preferences to be matched back to a data subject, giving you a holistic and auditable view of your consent relationship.
Build a relationship with a person, not a device, and see your ROI increase.
Want to learn more about how to use cookies to build stronger relationships?
Read our cookies page to understand how you can adjust your marketing efforts to keep your website performance at its best or read our cookie management datasheet.
